Mastering Video, Voice, and Visual Search Optimisation
“Alexa, how do I fix a leaky faucet?”
“Hey Siri, find a yoga studio open after 7 PM.”
“Take a photo of this dress—where can I buy it cheaper?”
Search isn’t just about typing anymore. Voice assistants, visual search apps, and video platforms are rewriting the rules. Here’s how to keep up.
1. YouTube & TikTok: Keywords for the Camera
YouTube is the #2 search engine globally (after Google). TikTok’s search bar is used by 74% of users to find content.
Optimise Videos Like a Pro:
Titles: Use “How to [X]” or “Why [Y] Doesn’t Work.”
Example: “How to Fold a Fitted Sheet (Without Losing Your Mind)”
Descriptions: Stuff them with keywords and links.
Include timestamps (e.g., “0:45 – Quick Cleaning Hack”).
Captions/Text Overlays: 85% of videos are watched on mute. Add text to keep viewers hooked.
TikTok Tip: Use trending sounds and keywords. A skincare brand could hop on a viral sound but title the video “3 Drugstore Products for Oily Skin.”
2. Voice Search: Talk Like a Human
Voice searches are 3x more likely to be local (“Where’s the nearest…”) and phrased as questions (“Can I…”).
Optimise for Voice:
Natural Language: Target long-tail, conversational phrases.
Target: “Where can I buy organic dog food near me?”
Avoid: “Organic dog food stores.”
FAQ Pages: Answer questions directly.
Example: “How much does a website cost? Our packages start at…”
Local SEO: Claim your Google Business Profile, Apple Maps, and Yelp listings.
3. Visual Search: Pinterest, Google Lens, and Instagram
Pinterest drives 3.8x more sales per click than other platforms. Here’s how to nail visual SEO:
For Images:
File Names: red-velvet-cupcakes.jpg > IMG_1234.jpg
Alt Text: Describe the image like you’re talking to a friend.
Good: “Homemade red velvet cupcakes with cream cheese frosting.”
Bad: “Cupcakes photo.”
For Pinterest:
Pin Titles: “Small Backyard Patio Ideas on a Budget”
Descriptions: “10 affordable DIY patio designs under $500. Perfect for renters!”
4. E-Commerce Search: Amazon, Etsy, and Beyond
Amazon’s A9 algorithm rewards listings that convert. Optimise product pages by:
Using Long-Tail Keywords:
Example: “Women’s lightweight hiking backpack waterproof 20L”
Encouraging Reviews: Offer a discount code for honest feedback.
Adding FAQs: “Is this backpack TSA-approved? Yes! Fits under airplane seats.”
Etsy Tip: Use niche keywords like “personalised anniversary gift for husband” or “handmade ceramic coffee mug.”
Final Thought
The future of search is visual, vocal, and everywhere. Start by optimising one video or product listing—small tweaks can lead to big wins.
Coming Next: “The Hidden SEO Essentials for Anywhere Search Success” (spoiler: technical SEO isn’t dead yet).
